We believe eco-friendly living and beautiful home design should never have to be a compromise
Bioethanol-Fireplace.co.uk is your destination for beautifully designed, eco-friendly fireplaces - including bioethanol, electric, and Opti-Myst fires.
Founded in Aalborg, Denmark, we've grown into a multinational team operating across 15 countries, with showrooms in Denmark and Greenwich, London. We're passionate about helping every customer find the perfect fireplace for their home.
How We Started
Founded in 2010 by Casper W. Lanng and Christoffer L. Mortensen in Aalborg, Denmark, Bioethanol-Fireplace.co.uk began as a small webshop with a simple ambition — to make beautiful, eco-friendly fireplaces accessible to everyone.
The idea quickly caught on. Within just a few years we had expanded into Norway, the United Kingdom, and Germany, and growth hasn't stopped since. We now operate in 15 countries, bringing warmth and design to homes across most of Europe and beyond.
Over the years our team has grown to include talented individuals from various nationalities, allowing us to provide expert advice and exceptional service to customers across all our markets.
Visit Us in London
Our showroom is located in Greenwich Business Park in London, where you can explore a wide range of fireplaces in person — from built-in media wall bioethanol fireplaces and freestanding designs to ceiling-hanging fires and much more.
Our knowledgeable staff are on hand to guide you through our collection and help you find the perfect fireplace for your home or project, whether it's a new build, renovation, or simply an upgrade.
If you can't make it in person, you can take a virtual tour of the showroom or book an online video meeting with one of our specialists.
Meet Our Team
Børsen’s Gazelle Award
This prestigious Danish business award is presented to companies that demonstrate significant growth, doubling their revenue or gross profit over a four-year period while maintaining strong financial health. The Gazelle Award is a testament to our commitment to innovation, quality, and customer satisfaction.
BDO’s Success Business Award
Danish business award celebrates companies that deliver consistent results, maintain strong financial performance, and stand out as valuable contributors to the business community. The recognition reflects our long-term growth, solid leadership, and dedication to creating value for both our customers and society.